media shift

This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.

Sunday, February 8

Algorithms buy television ads

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Television commands $74.5 billion in annual advertising spending, which dwarfs the $42.8 billion that goes to digital ads. Decades into this...
Thursday, January 15

Will millennials cough up money for media?

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Deloitte projects that the average millennial will pay just $19 on newspapers this year, less than the cost of four Sunday editions of The N...
Saturday, January 3

2014 was another bad year for music sales

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New numbers from Nielsen show that digital album sales in the U.S. declined by 9 percent in 2014, to 106.5 million, down from 117.6 in 2013....
Wednesday, December 10

Instagram Is Bigger Than Twitter

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Instagram announced Wednesday that it now has 300 million monthly active users, up 50 percent in just nine months. That makes the service, a...
Tuesday, December 9

Magazine Single Sales tumble

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According to newly released newsstand sales numbers by the Alliance for Audited Media, Cosmopolitan won the September issue battle with 698,...
Saturday, December 6

Video in demand

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Some big providers, such as Google (which owns YouTube) and Netflix, one of the world’s largest video-steaming services, are exploring other...
Friday, December 5

Fewer People Than Ever Are Watching TV

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About 2.6 million households are now “broadband only,” meaning they don’t subscribe to cable or pick up a broadcast signal, according to Nie...
Saturday, November 29

The future of television

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Only 24 percent of 18- to 24-year-olds have cable, whereas 61 percent pay for a stand-alone streaming service. Inevitably, streaming will di...
Thursday, November 27

Rich countries are deluged with data; developing ones are suffering from drought

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Africa is the continent of missing data. Fewer than half of births are recorded; some countries have not taken a census in several decades. ...
Tuesday, November 25

FCC Airwave Wireless Spectrum Auction

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The Federal Communications Commission (FCC) has auctioned off AWS-3 frequencies, and total bids have reached more than $30 billion on Nov. 2...

There are now 3 billion internet users, mostly in rich countries

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The UN's International Telecommunication's Union (ITU) has revealed that over 3 billion people are now connected to the internet, an...
Saturday, November 22

Twitter’s future

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Around 285m people log on to Twitter each month—some 20% of American smartphone users and 9% of those elsewhere. It gets its content free fr...
Sunday, November 16

Internet of Things To Reach 25 Billion Units by 2020

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The number of objects connected to the Internet and in use will grow 30 percent from this year to next, for a total of 4.9 billion, accordin...
Saturday, November 15

Survey: 40% of U.S. web users harassed online

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More than one-third of adult Internet users in the U.S. say they've personally experienced harassment online, according to a survey from...

Newspaper Ad Revenue Fell $40 Billion in a Decade

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From 2000 to 2013, advertising revenue for America's newspaper fell from $63 billion to $23 billion, according to a report by Washington...

How Videogames Like Minecraft Actually Help Kids Learn to Read

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“Suddenly, being a writer is sexy and hip and cool. They have an audience that knows their stuff, and they expect you to be knowledgeable.” ...
Saturday, November 8

the TV business is set for a profound upheaval

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Unlike newspapers and the music industry, which saw their businesses sink with the rise of the internet, change has come gradually (for tele...

Tech industry’s restructuring

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Another trend is that consumers are spending more time on mobile devices. This, among other things, has hit Google, which is selling more ad...

Politicians know which TV shows you watch, and tailor their advertisements accordingly

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Cable-TV firms sell campaigns data about subscribers’ individual viewing habits. It arrives anonymised, but with addresses, which can then b...
Saturday, October 25

The future of the Book

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In the past decade people have been falling over themselves to predict the death of books, of publishers, of authors and of bookshops, even ...

Replacing wallets with mobile phones

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Such technology has been around for years. It has failed to take off, however, in large part because so many firms have fingers in the mobil...
Tuesday, October 21

Nielsen Will Soon Rate Everything on the Web, From Videos to Articles

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Nielsen announced that it’s expanding its ratings system to all kinds of digital content to give both its creators and advertisers a more me...
Sunday, September 28

The divide between having ideas and reporting

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Increasingly think-tanks are doing journalism—not just blogging and tweeting but foreign reporting, too. Deskbound journalists, meanwhile, a...

China tries to restrict foreign entertainment online

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China’s TV regulator said that, from April, any foreign series or film would need approval before being shown online. Chinese media say that...

Surveillance is the advertising industry’s new business model

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By monitoring the websites people visit, these companies can infer their location, income, family size, education, age, employment and much ...
Saturday, September 20

TV is increasingly for the old

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According to new research by media analyst Michael Nathanson of Moffett Nathanson Research. ..The median age of a broadcast or cable televis...

65% of smartphone users check their device upon waking

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A third of all smartphone users in the U.K.—or 11 million adults—check their phone within five minutes of waking, according a report publish...
Sunday, September 14

5 simple tips for visual branding on social media

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The number one mistake companies make when branding their businesses on various social media outlets is being inconsistent across different ...

5 data-driven ways to get your Facebook posts seen

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At any given point a user logs into the Facebook platform, there are more than 1,500 posts that user could be shown. Try shifting your sch...

Investors are taking an interest in journalism

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This week A&E Networks, a television company jointly owned by Disney and Hearst, was negotiating to buy a 10% stake in Vice’s parent com...
Saturday, September 13

Why is Amazon paying $970m for a video-game streaming startup?

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Some amateur gamers have gained huge audiences through streaming sites like Twitch, just as they have on other forms of media. YouTube “vlo...
Friday, September 12

Reading higher among millennials

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More millennials read books than their elders, a new Pew Research report finds. According to the report, 88% of Americans 16 to 29 years old...
Sunday, September 7

Where gadgets go to die

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A growing mountain of electronic waste needs to be disposed of responsibly by rich nations rather than shipped to poorer countries to do the...
Monday, September 1

Sometimes you see brands on the balance-sheet, sometimes you don’t

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Both American and international accounting rules prohibit companies from recognising brands and many other “intangible” assets (such as cust...

What are brands for?

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Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why. Most of the time they do no...
Sunday, August 31

All-time low for album sales

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For the first time since Nielsen SoundScan began keeping track in 1991, album sales failed to reach the four-million-sold mark this week, to...
Tuesday, August 26

Study: Facebook news referrals are 'gaining' on Google

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Traffic referrals to news sites from Facebook have "gained significant ground at the expense of Google" since the social networkin...
Monday, August 11

The growing pay gap between journalism and public relations

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The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year, accordin...
Thursday, August 7

Overall Consumer Magazine numbers fall in first half of 2014

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For the first half of 2014, magazines reported a total average of 11.6 million digital replica editions (paid, verified and analyzed nonpaid...
Thursday, July 31

Newspaper newsroom employment declined in 2013

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The number of minority journalists in daily-newspaper newsrooms increased by a couple of hundred in 2013 even as newsroom employment decline...

In a tabloidized world, tabloids struggle

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Tabloids are still struggling to calibrate their newsrooms for this more crowded, digitally focused market. The Post, which some analysts es...
Monday, July 21

Why digital publishers want to be in the magazine business

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Print magazines, meanwhile, are everything online publishers want — they stand for something with their audiences, they have established rat...

In China, more people now access the internet from a mobile device than a PC

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the latest report published by state-affiliated research organization China Internet Network Information Center (CNNIC) shows that the perce...

Referral share in Q2 2014

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In Q2 2014, Facebook gained share, while Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn all fell. Here’s the bigger ...
Sunday, July 20

Eight (No, Nine!) Problems With Big Data

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Many tools that are based on big data can be easily gamed. For example, big data programs for grading student essays often rely on measures ...
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