Marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia. The research firm says online ad spending will rapidly close ground on newspapers. However, overall online advertising revenue declined 3.4 percent for the year from 2008. The loss in ad spending across all media was an even steeper 12.3 percent for the year and 2 percent for the fourth quarter. Although online advertising for 2009 declined slightly from 2008, it came in at $22.66 billion, the advertising bureau said. Meanwhile, ad sales at major magazines plunged to $19.5 billion, according to Publishers Information Bureau data.
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