PepsiCo International and Microsoft have teamed up to create an integrated digital advergaming campaign to take advantage of what's expected to be increasing interest in soccer as the World Cup gets underway. As part of the program, Microsoft Advertising's Creative Solutions team created an interactive game, in which users move from "Zero to Hero," manipulating avatars through five interactive games, unlocking reward videos to share via instant messaging, e-mail and social networks. The games will be integrated into content on a dedicated PepsiCo International-branded Football Hero Web site as well as games on several Microsoft properties, like Windows Live Messenger, Xbox.com, XboxLive, Hotmail and MSN sports and entertainment channels.
Read more at Media Post.
