Forbes is buying online news startup True/Slant providing a forum for some 300 former mainstream journalists offering both news and opinion. According to comScore the site had 90,000 unique visitors in June 2009. Traffic has now increased to 335,00 per month. True/Slant is different from most traditional publishers because they allow advertisers to have their own separate pages in addition to regular display ads. And, more importantly, its contributing writers can earn bonuses depending on the amount of traffic they draw. The concept of the entire site is to allow the journalist to be entrepreneurial. And Forbes, being well know for their pro-capitalist stance, seems to be validating this integration of news and business.
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