Companies are now racing to build marketplaces for TV programs that act much like iPhone apps, able to interact with social-networking services, play games, call up movies and other Web content—all using a remote control. What is missing is the equivalent of a Windows system for the living room, a widely accepted way to write programs that appear and act the same on most TVs. But many companies are trying.
Google hopes to provide this missing piece. Using the search engine’s Android platform and the Google Chrome Web browser, Google TV aims to seamlessly integrate traditional TV with DVR and the Web. Viewers will be able to watch shows from TV providers, the Web and personal collections or use video chat with smart phones controlling the equipment.
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