The first quarter of 2010 saw a 7.5 percent increase in Internet advertising revenue over the same period last year, growing to $5.9 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers. The revenue is a drop from the fourth quarter of 2009, which had $6.26 billion in advertising revenue. For several years, the industry saw steady increases in revenue each quarter, but that ceased at the beginning of 2008. The $5.9 billion is the highest first-quarter level ever for the industry.
Read more at the New York Times.
