Google has been experimenting with personalizing Google News which places trending topics down the left rail with top stories, several in each category, in the middle column and local news on the right. Trending topics, which Twitter began using from the start, allow people to see the top searches at a glance. Click on a trending topic and the link takes you to a personalized page filled with news on the left and still images and/or videos on the right. About halfway down the home page, Google asks those signed in to choose their interests.
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