Internet video users in the US will continue to climb in the next two to three years, at around 8% to 9% and more of their viewing is coming from longer premium TV and movie content. According to Internet researcher eMarketer, by 2014, 77% of all U.S. Internet users -- 193.1 million -- will be watching some video content monthly. This is up from 67% of all U.S. users, or 147.5 million.
The credit goes to the continued gains made by premium TV provider Hulu, which is second only to YouTube in overall video streams. Another strong factor is the increase in Internet-capable TV sets that allow viewers to screen video in a so-called "lean-back" environment.
Read more at Media Post.
