Good news for those TV Everywhere cable proponents: Not only do consumers seem to like the idea, they may even pay extra for it. A new study from The Diffusion Group says 60% of adult broadband users -- 95 million consumers -- are "enthusiastic" about TV Everywhere. More interesting: 34% -- 54 million consumers -- are willing to pay at least $5 extra per month for those services. The study went further, saying that about 33% of consumers would pay about $10 extra a month, and 20% would pay more than $15 per month.
TV Everywhere is an attempt to keep consumers paying for those packages by demanding authentication of their cable or satellite programming deals, which would allow them to watch TV shows online.
Read more at Media Post.
