Affluent adults are watching the same amount of TV as they did a year ago, according to a new report. Research shows that individuals in homes with incomes of $100,000-plus watch an average of 17.6 hours a week this year, tied with 2009. However, Internet usage has shown a 12% bump, rising from an average of 22.6 hours a week in 2009 to 25.3 this year, according to the annual Mendelsohn Affluent Survey.
The research also found evidence that TV advertising reaches more adults than other media. Of a projected group of 44.1 million affluent Americans, 38.6 million saw an ad on TV in a six-month period. Magazines were second at 35.5 million. Web sites were fifth at 33.4 million (following direct mail and newspapers).
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