While other media appear to be embarking on a tentative recovery, the third quarter of 2010 brought no respite for newspapers, which saw total advertising revenues slip 5.4% to $6.1 billion compared to the same period last year. This was due entirely to a 7.1% drop in print advertising revenue, to $5.4 billion. The print decline was only partially offset by a 10.7% increase in digital ad revenue, to $690 million.
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