Like the social media companies Gowalla, Foursquare and Loopt, Scvngr is largely reaching the people in their 20s and 30s who frequently use their mobile phones to flag their presence at a specific spot, and to notify friends of their location. While millions of people have signed onto such sites, it is estimated that just 4 percent of smartphone users in the United States have tried these services, with a mere 1 percent using them more than once a week, according to the most recent Forrester Research survey.
Using digital to drive up clientele has yet to become widespread. Melissa Parrish, chief author of the Forrester Research study, noted that registered users were “still a drop in the bucket” compared with the number of people reached by text and other mobile connections.
