Practically every major publisher is rushing to get their publications on the iPad (and a seemingly endless array of other handheld devices) -- but not everyone agrees on exactly how they are going to make money from digital distribution.
At least that's what a new survey from Harrison Group and Zinio suggests. The survey of 476 publishing industry professionals found that 74% were already engaged in creating and distributing digital versions of their publications, with slightly less than half -- 43% -- maintaining separate print and digital operations.
A separate, parallel survey of consumers found that they placed the highest priority on being able to freely share content; they also expect to be able to view (and share) digital publications across multiple devices, including smartphones, tablets, e-readers, and the like.
Whereas 74% of publishers believe subscriptions are still the way to go with digital products, just 13% of consumers agreed; the other 87% of consumers were split among several options, including unlimited access at a set price (33%), single-copy sales (25%), micropayments for individual items and articles (16%), and prepaid credit plans (14%).
Read more at Media Post
