The second half of 2010 brought another round of declines in paid subscriptions and newsstand sales, according to the latest figures from the Audit Bureau of Circulations.
Between the second half of 2009 and the second half of 2010, the total paid subscription base of 572 titles tracked by ABC slipped 1.1%, from just over 266.4 million to just under 263.7 million. More ominously, single-copy sales (for those titles that provided them to ABC) slid 6.9% from almost 36.4 million to just below 33 million. Focusing in on the 125 largest titles, total paid subscriptions slipped 1.4% from 144.7 million to 142.8 million, while newsstand sales tumbled 7.2% from 25 million to 23.2 million.
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