U.S. advertising spending is expected to increase 2.5% to $155.2 billion in 2011 as marketers in the financial, retail and automotive sectors open up their wallets following the recession. But it will take several years before spending reaches pre-recession levels, according to new forecasts from Publicis Groupe SA's ZenithOptimedia.
Global ad spending, meanwhile, is now forecast to increase 4.2% to $470.8 billion.
ZenithOptimedia said it expects the largest ad spending increases in the U.S. to flow to the Internet, which is expected to register a 13% rise; cable television, with an expected increase of 10%; and cinema, which is expected to register a 6% increase. Ad spending is projected to drop 8.5% in newspapers, 1% in consumer magazines and 4% for business publications, it said.
Read more at the Wall Street Journal
