According to NPR’s internal usage data covering January 1 through mid-April, users who request audio — maybe a station stream, a national newscast, or NPR Music content — view twice as many pages as those who only read the apps’ content. Kinsey Wilson, NPR’s general manager of digital media (says) “We made a conscious decision to position our (written) news coverage prominently in our mobile applications because we wanted people to think of us as a comprehensive and up to the minute source of news, not simply a source of radio listening.”
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