Daily circulation at most American newspapers declined again between the six-month period ending March 2010 and the six-month period ending March 2011, according to the Audit Bureau of Circulations. A MediaPost analysis of 80 of the largest newspapers in the U.S. showed total daily circulation declining 2.6% from 19 million in 2010 to 18.5 million in 2011.
The number of newspapers posting gains in total circulation -- even including digital editions and branded editions under new ABC rules -- remained small, and the overall picture remained one of decline. The new ABC figures seem unlikely to do much for print ad revenues, which have declined precipitously over the last couple of years. According to the Newspaper Association of America, total print ad revenues have fallen 52% from $47.8 billion in 2005 to $22.8 billion in 2010.
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