Despite its strong brand recognition, TiVo has struggled to turn a profit. The deficit was nothing new: In 10 of the past 11 years, the Alviso (Calif.)-based company has racked up losses. TiVo's customer base has dwindled, from a high of 4.4 million users in 2007 to just over 2 million in January 2011. Part of the problem is that while lots of people say they TiVo their favorite TV shows, in reality, many use the cheaper digital video recorders (DVR) provided by their cable or satellite operator. "
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