According to a new Forrester forecast, retailers can expect just 2% of their online sales to come through mobile devices this year and only 7% by 2016. That translates into $6 billion in 2011, growing to $31 billion in five years. In short, m-commerce will see steep growth in the coming years, but will remain a small part of overall sales. (The figures don't include revenue from transactions done through tablets.)
The report also warns companies not to expect HTML5 to become a universal standard for mobile sites anytime soon. While more robust, the programming language will not render apps obsolete, since apps will still have capabilities not found in Web browsers.
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