The University of Missouri School of Journalism recently interviewed hundreds of daily newspaper publishers and found that 46 percent of papers with a circulation under 25,000 per week say they charge for at least some of their online content. By contrast, only a quarter (24 percent) of newspapers with a circulation of more than 25,000 charge for any content. If one of those is your hometown rag, don't get complacent just yet. A third (35 percent) of the papers that don’t currently charge say they have plans to do so, and another 50 percent “may begin charging at some point.” (Fifteen percent of those polled say that they had no plans to put up any sort of paywall.)
Read more at AdWeek.
