Cable TV executives are constantly talking about "TV Everywhere" - shows and movies available anywhere at any time. With varying degrees of success, the biggest cable operators have tried to develop TV Everywhere offerings on their own. Cable systems typically let subscribers access reruns and movies via websites or mobile apps, but they don't offer first-run shows or live broadcasts such as football games outside the home. And content providers aren't eager to share potential mobile revenues with the cable companies.
This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.