Initial Nielsen results for its new "Total
Internet Audience" metric, which looks to aggregate usage at home, work
and elsewhere, shows Google led Facebook handily in unique users in
July. Add Google with sibling YouTube and that figure is not far from
doubling Facebook.
Facebook, however, topped other
sites in the top 10 in time spent per
person, with an average of five hours and 19 minutes, a figure Nielsen
said is actually under-reported due to an alteration in data gathering.
The next closest was AOL Media Network at two hours and 18 minutes.
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