The latest figures from the Newspaper Association of America show total newspaper advertising revenues (including print and online) decreasing 6.9% from $6.43 billion in the second quarter of 2010 to $5.99 billion in the second quarter. This is the 20th straight quarter to see year-over-year declines in total advertising revenue.
Online advertising continued to enjoy a healthy growth rate. However, the proportion of total revenues derived from online advertising remains relatively modest, at 15.5%, up from 11.6% in the same quarter of 2010.
As in previous quarters, the revenue declines were spread fairly evenly across the major advertising categories.
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