Social media account for 22.5 percent of the time that Americans spend online, according to (a new Nielsen Company report), compared with 9.8 percent for online games and 7.6 percent for e-mail. That makes social media the No. 1 specific category and the No. 2 category over all, behind “other” ways Americans spend time online, among them perusing adult content, visiting retail Web sites and reading about subjects like sports and health.
The social media brand that Americans spend the most time with, the report finds, is Facebook, by an enormous margin. During May, when the report was compiled, Americans spent 53.5 billion minutes on facebook.com from computers at home and work. (That was up 6 percent from 50.6 billion minutes in May 2010.)
Behind Facebook during May was Blogger, at 723.8 million minutes; Tumblr, at 623.5 million minutes; Twitter, at 565.2 million minutes; and LinkedIn, at 325.7 million minutes.
Read ore at the New York Times
