It’s one of the most-asked questions around social TV: social media is great, but does it drive ratings? Yes, according to a new study by NM Incite, a Nielsen company.
The study found a “statistically significant” connection (proof!) between social buzz and TV ratings among all age groups, “with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men.”
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