The Pew Research Center’s Project for Excellence in Journalism studied every tweet sent in one week by six newspapers (The Washington Post, The New York Times, USA Today,The Wall Street Journal, Arizona Republic, The Toledo Blade) five broadcasters (NPR, CNN, Fox News, MSNBC, ABC News), and two websites (Huffington Post, Daily Caller), as well as the most-followed individual journalist at each.
The key finding: “News organizations use Twitter in limited ways — primarily as an added means to disseminate their own material. Both the sharing of outside content and engagement with followers are rare.”
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