Monday, December 26

Why video games will be an enduring success

Video Games have become the most exciting branch of the entertainment industry. They are a “killer app” that is helping to drive mobile-phone sales, and a key ingredient in the popularity of social-networking sites. Should other media firms worry that games will take over? The numbers can look ominous. In revenue terms, video games already dwarf radio. They are twice the size of the music business and by 2015 will be worth more than the newspaper industry. Just before the recession the games industry was growing by 20-25% a year. Things have slowed down since then, but gaming is still expected to grow by an average of over 8% a year between now and 2015, and is likely to remain the fastest-growing part of the media industry over that period. Read more at The Economist