Magazine Ad Demand Falters

After a tentative recovery following the economic downturn in 2009, consumer magazines are seeing ad pages fall again, raising the possibility of a long-term, secular decline in the medium similar to their print cousins in the newspaper business. Total ad pages fell 8% from 50,578 in the fourth quarter of 2010 to 46,508 in the fourth quarter of 2011, according to the Publishers Information Bureau, while print advertising revenues (based on official rate card figures) declined 4.9% from $6.02 billion to $5.73 billion. Read more here