While women’s service magazines have long relied on readers to contribute content, from first-person accounts to recipes, Ladies’ Home Journal is taking that strategy to new lengths: beginning with the March issue, it will allow readers to produce the majority of its articles.
The 128-year-old magazine, with an average paid circulation of 3.2 million, would be the first major mass-market magazine to draw on user-generated content for most of its pages.
While most of the content will be user-generated, editors will continue to check facts in articles. Contributors will be paid the usual standard professional rates. And professional experts will also continue to provide advice, often alongside first-person accounts.
Read more at the New York Times.
