'The Daily' 100,000 Subs - Ceiling Or Just A Start?

News Corp. unveiled The Daily with much fanfare a year ago, with Rupert Murdoch himself on hand at the New York launch event for the ambitious iPad-only newspaper. The News Corp. chairman set the bar high from the start, saying The Daily would have to pull in 500,000 paying subscribers to be viable, given its weekly operating costs of $500,000. On its one-year anniversary earlier this month, the company announced the publication had amassed 100,000 paid subscribers to date, making it the third top-grossing iPad app in the iTunes Store last year. It’s now the top-grossing app. Still, the paid subscribers level to date is well below the half-million goal set by Murdoch last year. Read more here