This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.
Tuesday, March 6
A Harsh Reality for Newspapers
Last year, researchers at the Project for Excellence in Journalism persuaded six companies that own 121 newspapers to share private data about the financial performance of many of their papers. And the findings were grim. On average, for every new dollar the newspapers were earning in new digital advertising revenue, they were losing $7 in print advertising revenue. A report that encapsulates the data and includes interviews with newspaper executives will be released on Monday.
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