A new startup hopes their integrated freelancer workflow and financials system will change the media industry.
New startup Assignmint has an ambitious goal: To change freelance journalism as we know it. The company, headed by former New York Press and Forbes Traveler editor Jeff Koyen, will offer a complete pitch-to-payment cloud workflow system for freelancers and their employers. It helps digitally manage work assignments, editorial calendars, invoices, pitches, expenses, contract information, and payment. Freelance journalists, meanwhile, will be able to have access to all their outstanding invoice and payment information in one place. The startup also plans to implement a clip and algorithm service to match freelancers with potential new clients.
While Assignmint will only handle writers and editors when it launches in late 2012, the firm plans to open their doors to freelancers and employers from the rest of media--along with financial services, academia, IT, fashion marketing, and other fields in 2013. The company's profit model is based upon their payment system: Assignmint will handle freelance payments on an company's behalf in exchange for an employer-paid service fee. Other revenue streams will include premium subscriptions for editorial teams, white-label enterprise installations, and custom services such as tax form fulfillment.
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