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Friday, May 4
China’s film market is proving tough for foreign studios to crack
Last year China’s box-office take rose by more than 30%, to over $2 billion, according to the Motion Picture Association of America. The number of cinema screens in China has doubled in five years, to nearly 11,000—again, second only to America. China’s box-office revenues may overtake America’s by 2020. Yet China will not grant Hollywood the access it desires. Until recently only 20 foreign films could be screened at Chinese cinemas each year. In February the number increased to 34—though only if the extra 14 are shown in 3D or large format.
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