The latest figures for the newspaper industry are in, and they show no evidence of a rebound or even stabilization in advertising revenues. According to the Newspaper Association of America, total ad revenues dropped 6.9% from $5.5 billion in the first quarter of 2011 to nearly $5.2 billion in the first quarter of 2012. This was due to declines in print ad revenues, which fell 8.2% to $4.36 billion over the same period. Online ad revenues edged up 1% to $816 million.
It's clear newspapers are stuck in a long-term, secular decline with little prospect of the trend reversing. The first quarter marks the 23rd straight quarter of year-over-year declines in total newspaper ad revenues, which started to slip in the third quarter of 2006
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