While the figures may not be indicative of broader consumer behaviors,
over half of digital media professionals who encounter online paywalls
say they immediately leave the Web site,
according to a DigiCareers survey cited by eMarketer. However, there was
some good news for online publishers, as a substantial number said they
looked into the details of access and pricing.
The bad news for news publishers: digital media pros were far more
willing to pay for entertainment content than for news: 47% paid for
movies, 36% for digital magazines,
and 35% for music, compared to just 13% for news and newspapers.
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