How does the biggest radio company in the country become bigger online? By inviting hundreds of competitors to join its aggregator app. The company, Clear Channel Communications, has already done deals with major broadcasters like Cumulus and Univision to bolster its app, iHeartRadio. On Tuesday, it announced that it would be adding streams from 106 stations controlled by two other major radio companies, the Cox Media Group and Emmis Communications.
Cox, which has 86 stations, and Emmis, which has 20, struck nonexclusive deals for iHeartRadio, which will allow their stations to keep streaming on TuneIn. CBS Radio, the second-largest broadcaster by revenue, streams its stations through TuneIn as well as its own Web sites and its own app, Radio.com.
For some broadcasters it may be too soon to tell which app — TuneIn or iHeartRadio — becomes dominant.
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