Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the Creative Group finds that only 7% of advertising and marketing executives said their firms are using the visual social network for business purposes and 44% have no interest in adopting Pinterest.
Another 18% had never heard of the site, and 17% said it caught their eye but they were hesitant about using it for work. Just 10% said they planned to start using Pinterest as a business-related tool.
Pinterest enjoyed meteoric growth earlier this year, becoming the fastest stand-alone site to break through the 10 million unique visitor mark, according to comScore. As of July, it had 23 million monthly visitors.
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