Your assumptions are probably right when you notice a weirdly fast retweet, or see a RT of something that you already recognize as not true: Zarrella’s study implies many people tweet a link without even clicking on that link. Forget about “RT are not endorsements.” RTs may not even be an acknowledgement that a particular link was clicked, let alone read.
In other words, almost one in every five tweets generates more retweets than clicks. This suggests many people pass on a link without looking at it, and perhaps even worse, vetting it.
A blind retweet may be helpful for pushing your brand out there (which, true indeed, can be a fair goal—see more below), but it may not be helpful for the prime goal of journalism: informing the public.
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