Maybe that New York Times multimedia beauty of a story, "Snow Fall," should be the future of long-form journalism after all — because it sure did bring in a lot of readers. Whether it was enough to merit the effort, though, remains to be seen. John Branch's avalanche narrative and its fancy design have racked up over 3.5 million page views in one week.
The Times, of course, does long, reported features all the time, but as The Atlantic's Derek Thompson pointed out, "There is no feasible way to make six-month sixteen-person multimedia projects the day-to-day future of journalism, nor is there a need to."
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