Native advertising — like a brand’s Tumblr blog or a sponsored tweet — is generating a lot of hype. "Native advertising” is being hailed as the ad format of the future by everyone from venture capitalist Fred Wilson to BuzzFeed founder Jonah Peretti. Now, a survey suggests brands are ready to put down serious money to try it out. This could be good news for web publishers — as soon as people can agree on what the heck native advertising is.
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