I’ve linked news and advertising together here because really, they are just two sides of the same coin. News exists to sell ads, and ads exist to be paired with content (you could say direct mail and billboards are an exception). Ultimately this space is dependent on human social interaction, whether it in response to the ads or content or with other people to discuss the ads or content. And there’s the rub: Humans have a limited number of ways they can interact with things, what merely changes are ways to amplify or accelerate how we have social interactions.
And here’s my big thought: I think we humans have to learn how to use these new tools, these new interactions before we go to the next level. For instance, I’m sure something like Google Glass is coming, and one day lots of people will use it. But I’m not sure our human society is ready to take on such an acceleration of interactions.
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