By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds’ rule works for mass media that just want you to tune in,” says Jonah Berger, a social psychologist at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends and peers, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
“You’d expect people to be most enthusiastic and opinionated and successful in spreading ideas that they themselves are excited about,” says Dr. Falk. “But our research suggests that’s not the whole story. Thinking about what appeals to others may be even more important.”
Read more at the New York Times
