In January, the same month that Ian Hecox and Anthony Padilla's YouTube channel Smosh passed Ray William Johnson's to become the most popular channel on YouTube, Forbes estimated the brand brought in $10 million in revenue the previous year.
"YouTube is the second largest search engine in the world by itself, and that is the way that we look at it," said Barry Blumberg, president of Smosh (and EVP of Smosh's parent company, Alloy Digital). "It does generate significant revenues for our business, but it is one aspect of our business, and we use it to drive to other aspects of our business and to expose our content to the largest possible audience."
Today, the Smosh channel counts 8.2 million subscribers (Johnson trails with 7.7 million subscribers) and an average of 73 million views per month.
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