Newspaper advertising revenues have been dropping steadily for some years now, and the end of 2012 brought no respite for publishers. For the full year, total ad revenues -- including niche publications, direct marketing and nondaily publication advertising -- fell 6.5% from $27.1 billion in 2011 to $25.3 billion in 2012. Focusing on the combined Sunday and daily ad revenues, including both print and online, total revenues slipped 6.8% from $23.9 billion to $22.3 billion. The latter figure is just 45% of peak newspaper revenues of $49.4 billion in 2005, equaling a 55% decline in seven years.
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