Launching his namesake company's news division in the 1990s, Michael Bloomberg largely rejected long-held rules of the journalism trade that insist on keeping thick firewalls between reporters and the profit-making workings of their companies.
Companies like Bloomberg are reinventing the news business. And it raises key questions for people who watch the media, most notably this one: As the news business gets reconfigured around advances in technology, what does that mean for the old rules and the people who follow them?
"Many more journalism companies will face the type of competing values that the journalists at Bloomberg faced because, as the economic model for journalism changes, more companies, if they're successful, are going to look like Bloomberg," said Kelly McBride, who teaches journalism ethics at The Poynter Institute.
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