Newspaper, Magazine Ad Fortunes Continue To Decline

The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier this month made it clear that the long decline of print advertising is going to continue -- and possibly even accelerate -- in coming years.

Print advertising has suffered a precipitous 60% drop over just seven years, with 27 straight quarters of year-over-year declines. This is the seventh straight quarter of year-over-year declines for magazines, wiping out the short-lived recovery enjoyed by the medium in 2010. Magazine ad pages tumbled from a total of 243,305 in 2005 to 150,699 in 2012, for a 38% decline over the last seven years.

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