Despite the promise of online paywalls and gains in digital readers, U.S. newspapers' total revenue will continue to decline through at least 2017, a new report said. Total U.S. newspaper revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers.
As more people go to newspaper websites, digital advertising is expected to increase through 2017, growing at a compound annual rate of 9.7% between 2013 and 2017, the report said. But the gains won’t be enough to offset the 7.8% compound annual decline in print ads.
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