Overall, advertising revenue was basically flat -- with a 0.1% decline from the first quarter of 2012 to the first quarter of 2013, to $30.2 billion, per Kantar Media. Radio advertising declined 1.7% in the first quarter of the year -- reflecting both the absence of political ad spending and weakness in local advertising, long the medium’s mainstay.
Newspaper ad revenues fell 4% in the first quarter, with a 9.2% drop in national newspapers and a 3.3% drop in local newspapers. Elsewhere in the print world, magazines eked out a modest 0.6% increase.
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