The data suggest that teens care less about data privacy and more about more socially oriented forms of privacy, those designed to protect the integrity of a community.
But there is evidence in Pew’s latest data set that suggests the privacy paradox could be fading, primarily with regard to reputation management. Pew notes that more than half of online teens (57 percent) say they have decided not to post something online because they were concerned it would reflect badly on them in the future, and other teen social media users are more likely than other teens who do not use social media to refrain from sharing content due to reputational concerns (61 percent vs. 39 percent). While this isn’t the same as having personal information used to target ads, it indicates an increasing awareness among teens online that their privacy concerns may need to expand to encompass how their online actions will resonate beyond the confines of the strange social ecosystem of childhood.
Read more here
