LinkedIn (says it) is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career." LinkedIn's "publishing platform" looks more and more like a media property.
Don't be surprised if LinkedIn's next moves include hiring real journalists to complement its amateur-writer contributors. Another natural extension of the LinkedIn "media" offering would be hosting live events around its Influencers.
Read more at Fortune
